About Us

Swvl is the leading technology company in the mass transportation market. We are a fast-growing data-driven company that is disrupting the public transportation market on multiple continents making people’s lives better on a daily basis in countries such as Egypt, Kenya, Pakistan, UAE, and Jordan

Swvl is a revolutionary idea that was born from passion, loyalty, and persistence to face all challenges on the table, Swvl is not just a means to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation, and inspire change. Swvl has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day.

About the role

This role reports to the Head of Digital Marketing. In this role, you will be owning acquisition analytics, budgeting & planning, ad tech & automation, and the digital experimentation for Swvl. Our ideal candidate for this role is someone who’s extremely analytical, blazing fast with datasets, has a strategic mindset with high attention to detail but also has the ability to think creatively. If you are someone who has a strong foundation in the growth marketing space, understands digital, performance & brand marketing data inside out, loves taking up new initiatives and has a proven track record of unlocking insights that yield impactful results, then please apply for this role.

What you’ll do

  • Leverage data & analytics to make intelligent, informed & quantitative recommendations for our demand generation tactics and paid campaigns
  • Own budgeting, planning & forecasting of acquisition & digital spends & targets across all categories and markets
  • Fuel insights into the digital & performance marketing team by building in house tools using SQL, Python, R, etc with a strong focus on increasing ROAS & reducing CAC
  • Monitor daily performance KPIs to keep a close check on our growth across multiple markets and products, identify growth opportunities, and determine the scale of initiatives by helping automate our marketing technology infrastructure.
  • Own our experimentation roadmap across all channels - Paid Search, paid social & display by ensuring best practices, tools, and processes that will help us build the best in class function.
  • Own & lead all future-looking ad-tech & ad ops related initiatives that will help set up our acquisition efforts & channels for success
  • Tag team with digital channel leads to bring cross-functional initiatives to life that will ignite growth and improve our performance marketing efforts across our markets in MENA, LatAm and EU region.

What you’ll need

  • 4+ years of experience in Digital Marketing, eCommerce analytics & adtech, with a strong focus on digital & performance marketing, e.g. paid social (Facebook), Paid Search (Google SEM, Apple Search), and Display (Programmatic, ad networks, etc)
  • Highly skilled in growth analytics with high-level proficiency in SQL, R, Python
  • Experience in pulling & analyzing deeply-rooted insights from Adjust, GA, Big Query, etc
  • Hands-on experience in working with product, data & engineering teams on the ad-tech front
  • Expertise in A/B and other testing methods
  • Strong data visualization (eg. Data studio, Tableau, Looker) and project management skills (e.g, Asana, Trello, etc) to weave data and insights into meaningful stories
  • Self-motivated with an ability to think independently, comfortable working as an individual contributor, but also able to lead and motivate others toward a goal
  • Good at communication, stakeholder management, and have a trial-and-learn mindset
  • Regional & Global exposure in user acquisition, growth analytics & adtech is a must
  • Experience in the Travel or eCommerce or Foodtech is a plus